Your online presence does not need to be your favorite thing. It needs to be good for your business, even when time is short, you've tried before or it does not feel urgent yet.
Your online presence does not need to please you. It needs to work for your business and make things easier for the people looking for you.
A bad project does not prove the web is useless. It proves the right needs were translated in the wrong way.
The best time to invest is before urgency. The web works better when it has time to build, not chase.
Invest some now to free yourself later. Less friction for you, more order for the people looking for you.
You can start from zero, if the first step is the right one. First understand which tool makes sense today, not build everything at once.